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April 4, 2013
By: TOM BRANNA
In the midst of her new OPI GelColor campaign, Danica Patrick became the first woman in NASCAR’s premier division to capture the coveted pole position for the start of the Daytona 500. A woman of consistently proven strength and ability, Patrick was a natural choice for an ad campaign whose theme is “Endurance.” “Danica Patrick’s successful track record is emblematic of OPI’s GelColor and its message—‘Color Endures at the Speed of Life,’” said Suzi Weiss-Fischmann, OPI executive VP and artistic director.
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